An explainer video is a straight to the point, short video that aims to explain. It may be a presentation of ideas, brand awareness campaign, or selling a service or product. The goal is to inform and educate the audience about anything. In general, it convinces the viewer to get into engagement with the brand represented in the video. Most businesses and influencers today are using explainer videos. It is a helpful tool to catch the attention of their target audience. Usually, the video uses text and images with voice over.

The Origin

Way back in the year 2007, explainer videos become popular in the market. A company called Common Craft launched an explainer video. The content was about how to use Twitter, a newly created social media platform in the year 2006. By watching the video, people find it engaging and easy to understand. It gained around 10 million views and yield millions of users too. Due to the success of the first explainer video, many businesses find it captivating and use the same strategy.

How It Works?

Video provide stimulation to visual and auditory senses. This way, it will be easier for the brain to process the information. According to science, video is one of the best mediums to pass information. When both visual and auditory senses are being stimulated at the same time, it agitates the brain for long term memory storage.

Uses of an Explainer Video

It has a lot of uses and purposes. One of the most common is to persuade a product or service. Because it is convincing and attention getter, the video is very useful for businesses. Aside from it, you can also use it for company presentation, reports, demo, etc.

Why Use it?

People’s time is very limited. When it comes to choosing a product or service, we don’t have all the time in the world. Most people check the brand’s website to find valuable information. It may be the product description, users’ reviews, or a blog about it that may convince them. Yet, there is a better and more effective marketing medium to persuade a sell. Video explainers explain a full-detailed orientation about a certain product or service. Both auditory and visual senses are being stimulated, information is faster to absorb. It is also more engaging to watch an explainer video. It also saves time, you can summarize a 500-word blog content in less than 5-minute explainer video.

How It Differs From Other Marketing Videos?

An explainer video differs from other marketing videos because it expounds complicated information. This complex information are explained and simplified down in a video. It is also shorter and very straightforward. The focus is to keep the target audience engage and share. Explainer videos have a lot of types. You can choose which type suits your campaign. The most common types are whiteboard explainer, 3d animation, screencast, typography, and live cast.

Whiteboard explainer, for example, uses the traditional whiteboard and a marker. It is like you are teaching in a classroom, explaining everything. Using an explainer video over other marketing videos, you can get more leads.